By Tom Knox
“In business, relationships are everything .”
That’s as true in health benefits as it is in any other industry. And when it comes to helping employers deliver better care for their people without losing control of costs, those relationships can mean the difference between a plan that works and one that doesn’t.
The Philadelphia and Delaware Valley region is home. It’s where I’ve built businesses, raised my family, and spent decades building trust with the people and organizations that make this community what it is.
Those roots have opened doors to partnerships that allow us to deliver something truly meaningful to employers, their teams, and their families: smarter plans, better care, and real value.
The reality is that healthcare costs are climbing faster than most businesses can keep up with.
92% of small business owners say the current healthcare market is problematic, with 67% believing it's "not working at all and needs a major overhaul.” Source: Small Business for America’s Future
When you’re a business owner, that’s more than just a number on a spreadsheet; it’s stress and fewer resources to invest in growth, and for employees and their families, it’s higher deductibles, more out-of-pocket costs, and difficult choices about their care.
Health plans often treat network design as a commodity. They check the box, build the biggest map, call it a day.
But we’ve learned that size doesn’t tell the whole story. What truly matters is access to the right care at the right time, delivered by the very best providers.
Here in the Delaware Valley, that means leveraging our trusted relationships with Tier-One partners like Penn Medicine.
Penn has been recognized nationally for quality, innovation, and clinical excellence from groundbreaking cancer treatments at the Abramson Cancer Center to world-class cardiac care at the Penn Heart and Vascular Center.
And the best part? This world-class care is right here at home, whether that’s in University City, Radnor, or across the river in Cherry Hill and Princeton, NJ.
That proximity matters when it’s your employee or their child who needs care.
I’ve been a business owner many times over, and I know the pressure of balancing rising healthcare costs with the need to take care of your team.
It’s not just about spreadsheets and renewals; it’s about people:
That perspective drives everything we do at Pinpoint. We don’t design plans for faceless groups.
We design them for communities and families.
That’s why our local roots matter so much because trust and understanding aren’t things you can buy off a shelf. They’re built by consistently showing up, truly listening, and delivering on what you promise.
Over the years, our relationships have evolved into something far more powerful than contracts, they’ve become true partnerships.
By collaborating directly with Penn’s world-class care teams, we’re able to:
It’s a little like the Rocky Steps at the Art Museum.
Anyone can run those steps! But what makes the moment iconic isn’t the stairs, it’s the connection to the city and the grit and pride that comes with it.
In the same way, anyone can assemble a network. But it’s the local trust, the alignment, and the deep community knowledge that truly turn it from a plan on paper into something that delivers real results.
For employers, that means predictability, transparency, and smarter spending. For employees and their families, it means peace of mind knowing that when life happens, the care they need is close by and delivered by some of the best providers in the country.
If you’ve spent any time in this city, you know we’re a proud community. We root for the Eagles and the Phillies. We argue over who makes the best cheesesteak, Pat’s, Geno’s, or Jim’s. We know that a pretzel and a coffee can fix almost anything. And we always take care of our own.
That’s the spirit behind everything we do at Pinpoint.
Our plans aren’t just numbers and networks. They’re about:
In a world where rising costs and one-size-fits-all plans leave too many employers frustrated, local connections are a true competitive advantage and can make all the difference.
By staying close to the community, building trusted relationships, and aligning with nationally recognized providers like Penn Medicine, our team delivers health plans that combine local insight with national-level quality.
Because at the end of the day, this isn’t just about benefits, it’s about people. It’s about building something that works, not just for the balance sheet, but for the lives and communities we’re all here to support.